Buildingtrustwith design
I lead creative teams and still make the work, building the systems social, motion and brand run on.
Open to new roles
Filmora: Leading North American Social
22 accounts. 15 designers. One brand. How I turned Filmora's North American social into a system the team could run on.
Media.io: Building a Social Brand from Scratch
Dozens of new AI models and no social presence to match. So we built one from a blank page, with a 12-person team.
Filmstock: The Asset Engine
Effects, templates and packs that Filmora users pay for, made at scale by a team I grew from 6 to 10.
SelfyzAI: Taking a Lifestyle Brief All the Way
Product wanted a lifestyle brand, not another AI tool. We pushed the idea as far as it could go, and V2 went live right away.
Read the case study →
VidCon Brand Film
Animated Brand Film
Media.io AI Story Launch
Product Launch Film
Filmora 11 “Gimme More”
Campaign, VFX Supervision
Coca-Cola × Sandwich
Broadcast TVC
Jollibee Yum
Broadcast TVC, 3D/VFX
Filmora × NVIDIA Maxine
Campaign, Production
Urbandub “Frailty”
Music Video
Angulo “F.L.S”
Music Video
Seeds of Serenity
AI Short Film
I tell stories and make things people actually stop for.
Creative Director who sets visual direction and builds the systems teams run on, across motion, video and brand. I started out founding and running my own creative studio, and most recently led a 15-person team across three live products at Wondershare.
Deep in After Effects and Figma, and building AI into real production since 2022, as a tool for better work, not a gimmick. Off the clock I make gaming videos with my sons.
Creative Leadership
esearch & AI
Software
AI Tools
Creative Director & Senior Motion Designer — Wondershare
Owned the design system a 15-person team worked from across Filmora, Media.io and SelfyzAI. Grew Filmora's organic views 4.8× (2025 vs 2024), scaled output to 330 videos a quarter, and cut production time 38% with AI workflows. Led the Filmora V15 global social rollout: 200+ videos in 8 languages, 8.9M views.
Senior Creative Planning Manager — Wondershare
Ran user research with 300+ survey participants and 15 live interviews; the findings helped set the 2025 AI-first roadmap. Interviewed 6 CapCut and Canva creators to shape Wondershare's creator strategy.
Senior Motion Designer & Team Lead — Wondershare
Grew the Filmstock motion team from 6 to 10 and shipped 110+ packs in a year at a 100% upload rate. Led post-production and motion design for the Filmora 11 launch.
Design, Retail and Studio Leadership
Design Lead, Specialty Toys: ran a Canada-wide program for 213 schools. VP Design & Retail, Designer Blooms: grew online sales from 3% to 15% of revenue. Founder & Creative Director, Bluerain Multimedia: built a 22-person studio and directed TV commercials and music videos for Nike, Coca-Cola and Nestlé.