Filmora 11 — Gimmie More
Three features, one playful world. The Gimmie More campaign for Filmora 11 — More Effects, More Auto Beat Sync, More Template Styles.
The Brief
Three new Filmora 11 features needed a launch campaign: More Effects, More Auto Beat Sync, More Template Styles. Three things to say — but it had to feel like one idea, not three separate ads.
The Approach
We built one visual world and let each feature live inside it. Same energy, same playful language, same sense of abundance — 'more' as a feeling, not a bullet point. The campaign lands as a single confident statement. The features are the proof.
Credits
Produced with my wonderful team at Wondershare Technology. Director: Timothy Hoggan. Co-Director: Sara Joni. Supervising Producer: Mike Johnston. Producers: Andy Alvarez, Diana Parry, Martin Calvo. Editor/Post-Production Supervisor: Anthony Poon. Lead VFX Artist: Greg Garcia. VFX Artist: Alan Li. VFX Artist: Guilherme Veloso. Creative Director/VFX Supervisor: Shantanu Jahagirdar. Colourist: Devan Scott. Sound Mixer: Henrique Andrade. Director of Photography: Alex Robichaud. 1st Assistant Camera: Ben Hopper. Data Wrangler/Assistant Editor: Justin Hwang. 1st Assistant Director: Derek Kwan. 2nd Assistant Directors: Maxime Beauchamp, Chris Dzaka. Casting Director: Monika Dalman. Art Director: Jessica Keay. Assistant Art Director: Wayne Chung. Set Dressers: Nathan Froehlich, Rachel Sugden, Natalia Bailey. Key Wardrobe Stylist: Cassandra Grande. Key Make Up & Hair: Melfinna Tjugito. Key Grip: Keyon Slowly. Gaffer: Tyler Graham. Swing: Tom Circo. Recordist: Andres Lopez. Crafty/Production Assistants: Feyannie Hung, Jane Li. Studio 104 Entertainment Inc.