Media.io: Building a Social Brand from Scratch
Media.io had dozens of new AI models and no social presence to match. So we built one from a blank page.
The Challenge
Media.io hadn't been the main focus, and the company wanted it to have a much stronger presence. In December 2025 my team took over Media.io's North American social.
Branding had just shared new guidelines, but they weren't built for social. My job was to work within them while adapting them quickly to a platform that changes every month.
Brand guidelines adapted for social: layouts, thumbnails, UI motion graphics and typography.
The Idea
Media.io was adding new AI models and APIs all the time, so we made that range the story: show users how much they have to choose from.
I set the visual direction, with a prismatic "Mi" mark, a bold poster language and an Instagram-first feed. I also defined how the brand moves through its outros, transitions and titles. Where Filmora is polished, Media.io gets to be louder.
An Instagram-first feed built around the range of AI models, and the brand in motion.
Leading the Team
I directed 8 designers and 4 social media operators producing Media.io content, while Filmora kept running in parallel. That meant two brand languages at once, from the same team.
The team's output under the new direction.
Made by Me: AI Story Launch Film
The film at the top of this page is one I made myself. I wrote the script, directed the AI generation, cut the footage against the product UI and matched the grade between the two, so it reads as one continuous piece rather than a movie that suddenly cuts to a demo.
The look, the script, and the storyboard.
Made by Me: Results
Reels I made hands-on for Media.io, December 2025 to May 2026. Instagram views and likes.
193K views · 25.7K likes · Seamless motion
1.1M views · Create product ads that stand out
79K views · Motion graphics · Brands, this one's for you
The Point
The system is the skill, not the style.