Professional Summary
Dynamic and results-driven Creative Director and Business Development Specialist with over 20 years in content creation and creative business unit development. Known for delivering high-quality results under tight deadlines, with a strong background in post-production and video production. Expert at leading creative teams, combining innovative strategies with technical expertise to achieve business objectives and exceed client expectations.
This keeps the focus on your strengths in high-quality delivery, strategic and technical skill integration, and commitment to client success.
Core Competencies
Creative Team Management & Development
Digital Product Production & Development
Content Creation
User Research & Insights
Market Research for Digital Assets
Motion Graphics / Post Production / Video Production
Art Direction
Graphic Design
Professional Experience
WONDERSHARE INC.
Senior Creative Planning Manager and Team Lead
Burnaby, British Columbia, Canada
June 2024 - Present
Responsible for creative planning for digital design assets specializing the in the North American region.
WONDERSHARE INC.
Senior Creative Strategist and Team Lead
Burnaby, British Columbia, Canada
May 2021 - Present
Senior Creative Planning Manager and Team Lead
Burnaby, British Columbia, Canada
June 2024 - Present
Responsible for creative planning for digital design assets specializing the in the North American region.
WONDERSHARE INC.
Senior Creative Strategist and Team Lead
Burnaby, British Columbia, Canada
May 2021 - Present
Leads the Canada Creative Research Center Asset Development Team, driving innovation and ensuring self-sufficiency in asset development. Overhauled workflows to create a more scalable pipeline.
Key Achievements:
Led the development of the Canada office to become self-sufficient in asset development.
Implemented a scalable workflow pipeline, improving efficiency and output.
Led the development of the Canada office to become self-sufficient in asset development.
Implemented a scalable workflow pipeline, improving efficiency and output.
Specialty Toys Direct Inc.
Creative Director / Product Manager
Coquitlam, British Columbia, Canada
December 2016 - March 2020
Led the Holiday Gift Shop Program, responsible for all business and creative aspects including purchasing, branding, marketing, and business expansion efforts. Directed logistical setup and maintenance of shop.funservices.ca, encompassing product design, marketing, and product management.
Designer Blooms
Vice President / Design and Retail
Paranaque City, Philippines
October 2014 - October 2016
Vice President / Design and Retail
Paranaque City, Philippines
October 2014 - October 2016
Led creative initiatives for company branding, store design, and online sales. Developed new products for online markets, supporting new business and financial direction alongside all marketing efforts.
Overhauled online business, increasing gross sales from 3% to over 15%.
Improved corporate branding and retail design, enhancing the overall marketing strategy.
Led strategic marketing partnerships, boosting peak season sales by 20% for Valentine's Day and 35% for Mother's Day.
Improved corporate branding and retail design, enhancing the overall marketing strategy.
Led strategic marketing partnerships, boosting peak season sales by 20% for Valentine's Day and 35% for Mother's Day.
Bluerain Multimedia Design, Inc.
Founder / Creative and Business Director
Makati City, Philippines
June 2004 - October 2014
Directed creative and business strategies, developed creative departments, and integrated new technologies. Led business development and completed over 500 projects for multinational clients.
Hired and trained creative teams, overseeing over 20 full-time artists and 40 freelancers.
Established overseas client workflows and post-production processes.
Clients included Unilever, Nike, P&G, Nestle, Coke, Jollibee, and others.
Established overseas client workflows and post-production processes.
Clients included Unilever, Nike, P&G, Nestle, Coke, Jollibee, and others.
Freelance Commercial Director / Co-Director
June 2013 - Present
June 2013 - Present
Active in content creation for broadcast projects as a freelance creative.
Completed over two dozen projects as Co-Director.
Roles included On-site Editor, Compositor, and Second Unit Director.
Clients included Smart Telecom, P&G, Honda, Unilever, and Nestle.
Roles included On-site Editor, Compositor, and Second Unit Director.
Clients included Smart Telecom, P&G, Honda, Unilever, and Nestle.
Springboard
Founder / Commercial Director
Makati City, Philippines
June 2007 - 2009
Founder / Commercial Director
Makati City, Philippines
June 2007 - 2009
Co-founded a directing collective specializing in post-heavy and graphic-based production.
Produced and co-directed award-winning MTV productions.
Guest speaker at Graphika Manila, a premiere design conference.
Guest speaker at Graphika Manila, a premiere design conference.
Education
Master's Degree in Business Management
University of Asia & the Pacific
1999-2001
Master's Degree in Business Management
University of Asia & the Pacific
1999-2001
Bachelor of Arts in Humanities
University of Asia & the Pacific
1995-1999
University of Asia & the Pacific
1995-1999
Technical Skills
Cinema 4D / Red Shift
After Effects
Photoshop
Illustrator
Cinema 4D / Red Shift
After Effects
Photoshop
Illustrator