RESUME
Creative Director | AI Creative Systems Leader | Business Development ExpertRichmond, BC, Canada
gregbox@gmail.com • https://www.linkedin.com/in/greg-garcia-profile/ • greggarcia.net
SUMMARY
Creative leader with 20+ years building and scaling teams across content, motion, and digital product ecosystems.
Specializes in AI-driven creative systems and data-informed strategy, aligning creative output with measurable business impact.
Known for transforming teams from reactive production into predictive, high-performance content systems.
EXPERIENCE
Wondershare
Creative Director, Social Media (NA) | 2024–Present
Leads high-volume social content and AI-driven production systems across global platforms.
Leads high-volume social content and AI-driven production systems across global platforms.
Drives AI adoption across workflows, improving efficiency and creative scalability
KEY IMPACT
Built a self-sufficient creative team supporting global production
Implemented AI workflows improving production speed and iteration by ~30%
Shifted planning to data-informed, predictive content strategy
Established design systems and guardrails to maintain quality at scale
Aligned creative with product, marketing, and monetization goals
Senior Creative Planning Manager | 2024–2025
Integrated data, user insight, and performance into creative planning.
Integrated data, user insight, and performance into creative planning.
Improved alignment between creative output and user demand through structured planning frameworks
Senior Creative Strategist & Team Lead | 2021–2024
Built and scaled Canada asset team; implemented AI workflows and research-driven planning.
Built and scaled Canada asset team; implemented AI workflows and research-driven planning.
Increased production efficiency and cross-team collaboration through workflow optimization
Specialty Toys Direct — Creative Director / Product Manager | 2016–2020
Led product, branding, and e-commerce strategy.
Designer Blooms — VP, Design & Retail | 2014–2016
Grew online revenue 3% → 15%+; increased campaign performance 20–35%.
Bluerain Multimedia — Founder / Creative Director | 2004–2014
Built and led a 20+ person studio; delivered 500+ global brand projects.
CORE CAPABILITIES
AI Creative Systems • Creative Direction • Content Strategy
Motion & Video • Digital Asset Development • Team Leadership
User Insight • Scalable Production • Business Integration
Motion & Video • Digital Asset Development • Team Leadership
User Insight • Scalable Production • Business Integration
TOOLS & AI SYSTEMS
C4D • After Effects • Premiere • Figma
AI Systems: Midjourney • Runway • Kling • ElevenLabs
AI Systems: Midjourney • Runway • Kling • ElevenLabs
EDUCATION
Master’s, Business Management
BA, Humanities
BA, Humanities