Creative Director | AI Creative Leader | Business Development Expert
Burnaby, British Columbia, Canada
gregsbox@gmail.com |  LinkedIn

Innovative Creative Director and AI Workflow Generalist with over 25 years of experience leading creative teams across motion design, video production, and digital asset development. Expert in AI-powered content creation and workflow design using tools like Midjourney, Runway ML, KlingAI and generative AI platforms. Known for building high-performing, collaborative creative teams, based on the belief that the quality of the work is only as strong as the team behind it. Combines artistic vision, technical innovation, and empathetic leadership to foster creative environments where people thrive and ideas scale. Skilled at transforming creative operations through AI integration, data-informed design, and strategic collaboration that connects creativity to business impact.

• Lead a multidisciplinary team producing video and static content for global social platforms.

• Drive adoption of AI tools for content generation, visual refinement, and creative concepting, improving both speed and creative depth.

• Oversee design direction and visual consistency across brand ecosystems.

• Partner with global teams to align regional content strategies with global brand vision.

• Directed creative planning and production for North American digital asset initiatives.

• Implemented data-informed creative decisions by integrating user trends and performance analytics.

• Collaborated with product and marketing leaders to shape creative strategies aligned with audience needs.

• Built and led the Canada Asset Development Team, transforming it into a self-• sufficient creative hub.

• Designed and deployed AI-assisted workflows for digital product creation, improving scalability and consistency.

• Integrated user and market research into creative planning to align content development with audience demand.

• Streamlined team collaboration between creative, research, and operations departments.

• Oversaw all creative and operational aspects of the Holiday Gift Shop Program, including product design, branding, and marketing.

• Directed the e-commerce platform shop.funservices.ca, from design to execution, improving UX and engagement.

• Combined business strategy with creative leadership to optimize product and brand presence.

• Led creative branding, retail design, and e-commerce innovation.

• Grew online sales share from 3% to over 15% total annual revenue share through creative strategy and digital transformation.

• Strengthened peak campaign performance by 20–35% through targeted creative partnerships and seasonal brand storytelling.

• Founded a multimedia design and post-production studio, managing over 60 creative professionals.

• Delivered 500+ projects for multinational clients, emphasizing motion-heavy, brand-focused visual design.

• Established early pipelines integrating automation and collaborative tools to increase output efficiency.

• Clients included Unilever, Nike, P&G, Nestlé, Coca-Cola, and Jollibee.

• Directed high-impact broadcast and digital commercials.

• Delivered post-heavy productions using advanced compositing and visual design techniques.

• Clients included Smart Telecom, P&G, Honda, Unilever, and Nestlé.

• Co-founded a directing collective known for AI-inspired motion storytelling and graphic-forward visual work.

• Produced award-winning MTV projects.

• Served as guest speaker at Graphika Manila, the Philippines’ leading design conference.

Cinema 4D / Redshift | After Effects | Photoshop | Illustrator | Premiere Pro | DaVinci Resolve | Figma | AI Tools (Midjourney, Runway,ML Pika, Sora, ToMoviee, KlingAI)

Art direction today is not just about aesthetics — it’s about guiding creativity through technology. My approach fuses human artistry with AI intelligence to craft stories, systems, and visual languages that scale across digital platforms without losing emotional depth or creative intent.