Media.io Social Media
Social Rebrand · 2025–ongoing
Same discipline, a completely different world. When Media.io pivoted to an all-in-one AI platform, I led the social rebrand from a blank page — the prismatic “Mi” mark, a bold poster language, and an Instagram-first feed built to stop the scroll. Where Filmora is the polished house style, Media.io gets to be louder.
A second brand language, running at the same time — proof the system is the skill, not the style.
The Challenge
Take an old, unfocused look and rebuild it into something bold and trend-native for a platform that changes by the month. Still an active learning phase — the brand evolves as fast as the product does.
The Motion
Defined how the brand moves — outros, transitions, animated titles — not just how it sits on a page.
My Role
Creative Lead · Visual Direction · Motion Design · Content Creation · Guidelines
Brand
Wondershare Media.io
