EYE CONTACT
Wondershare Filmora × NVIDIA Maxine

Everyone looks away when they read.
Filmora fixes that in one click.
THE BRIEF
Filmora launched a new AI Eye Contact tool — built on NVIDIA Maxine — that automatically corrects a creator's gaze to look directly at camera, even when they're reading off screen.
The product brief was clear. The creative brief was harder.
Most creators don't know they have an eye contact problem. They film themselves reading a script, looking slightly off camera, and think it looks fine. It doesn't. But because they don't see the problem, a feature-led ad — "here's what it does" — wasn't going to land.
The real brief: show them the problem they didn't know they had. Then show them the fix.
THE HYPOTHESIS
If a creator doesn't know they have an eye contact problem, a feature demo won't move them. But if you make them feel the discomfort of looking away — in the first three seconds — before you show them the fix, the product sells itself.
Hook: the problem.
Tension: the moment they recognise it in themselves.
Resolution: one click.
THE PRODUCTION
One actor. One performance. Four environments — all built in post.
We shot Conor against a blue screen with no teleprompter and no retakes. The brief was to feel native to how creators actually film — casual, direct, real. Not a studio spot.
Each environment — the living room, the desk setup, the fireplace — was generated using AI backgrounds and composited in After Effects. Every scene was designed to feel like it was shot there, not dropped in. The NVIDIA Maxine Eye Contact UI was integrated directly into the finish frames, closing the loop on the product story.
The constraint became the creative. No location budget meant faster iteration. We could test and adjust each environment until it felt right — something a traditional shoot couldn't have done.
Live Shoot  →  AI Background Generation  →  After Effects Composite  →  Motion Graphics  →  UI Integration​​​​​​​
WHAT I'D TEST NEXT
If I was running this as a formal creative test, I'd split the hook by awareness stage.
Version A — what we made — leads with the problem. The creator sees themselves looking away and feels it.
Version B would lead with the result. Show a creator who already has perfect eye contact, then reveal it's AI. Same product. Different hook. Different awareness stage.
The hypothesis: creators who already suspect they have an eye contact problem respond to Version A. Creators who don't know yet respond to Version B. Awareness-stage targeting determines which hook wins

MY ROLE
Script · Production · AI Integration · Post Production
CAST & CREW
Lead Actor — Conor McNair
Social Media Production — Vanessa Ng & Ann Vu, Wondershare
CLIENT
Wondershare Filmora × NVIDIA Maxine

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